Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones.
Why Barcelona?
Studying a Bachelor of Arts in Communication & Public Relations in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
EU Business School's Bachelor of Arts in Communication & Public Relations program prepares students for a full range of functions across industries within the business arena. Students will gain an understanding of current business trends and challenges, preparing them for a successful career in the ever-changing business world.
We focus on providing students with a broad business vision that allows them to function efficiently in one of the most advanced smart cities in the world.
The Bachelor of Arts in Communication & Public Relations is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).
The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will also focus on business management modules covering key managerial concepts, theories and essential tools.
YEAR 1
Foundations of Business Management
Marketing Management
Written Communication Skills
Accounting I
Microeconomics
Elementary Calculus
IT Software for Business
Environmental Sustainability
Crafting Your Future: Your Time at EU
YEAR 2
Global Economics
Business Finance II
Social Media Marketing
Financial Markets
Consumer Behavior
Sales & Purchasing Management
Public Relations Research
Event & Conference Management
Public Relations Campaigns
Research Methods II
Crafting Your Future: Personal Development
YEAR 3
Global Business & Strategy
The Business Consultancy Project Part I
Marketing Across Cultures
Please see the documentation section below to find out about the documents required for your application.
To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:
Información Adicional
Start
October February June August
Total per year
€12,900
FOR SEVEN-SEMESTER PROGRAMS
Additional semester
€6,450
OPTIONAL DIPLOMA OF ADVANCED STUDIES (DAS)
One extra semeste
€6,450
