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The Global Executive MBA in the Hybrid format gives you a global vision of markets, while giving you the opportunity to network at an international level, which is indispensable for modern professionals. Using our innovative Hybrid Methodology, combining virtual learning with three week-long residential periods in Madrid, Shanghai and New York, the program recreates the reality of companies and the modern professional world, with a perfect combination of the digital and physical worlds. Over the course of the program, you will acquire a fundamental overview of the market and business in Asia, the Americas and Europe.
Designed for professionals with an average of 10 years’ professional experience, every year, we welcome students from over 15 different countries, who embark on this transformational experience together. Over the course of the GEMBA, you will acquire a global network of contacts and the tools required to ensure your professional development, as well as the latest knowledge, skills and competencies in the field of leadership.
The Global Executive MBA experience is based on the reality of the modern business world and enables you to apply the knowledge and skills that you acquire in class in real time in your professional life, boosting your learning. The program equips you to tackle the challenges that arise in the business landscape in an increasingly dynamic world, training leaders who inspire and drive transformation, both in and outside of the company.
The programme is designed for professionals with an average of 10 years of experience.
Module 1 Environment and global markets
Current socio-economic context - 5 ECTS:
Economic environment
Financial System and markets
Fiscal and Legal
Legal tendencies
Sustainability and environment
Marketing and commercialization in international environment - 5 ECTS:
Marketing strategies
Comunication
Digital Marketing and e-commerce
Sales Management
Module 2 People Management
Intellectual capital and talent management - 5 ECTS:
Human Capital Management
Cross cultural management
Diversity and inclusion
Change management
Management Skills - 5 ECTS:
Emotional intelligence
Negotiation skills
Disruptive Leadership
Soft-skills
Module 3 Strategic Resources & Strategic Management
Finance for decision making & Management Control - 5 ECTS:
Investment and financing decisions
Financial markets & start up ecosystem
Financial Risk Management
Company appraisals and M&A
Accounting
Financial planning and control
Budget management
Business Intelligence
Strategic Management & Digital Transformation - 5 ECTS:
Competitive advantage
Strategy Management
International Strategy
Business Game
VUCA environment a digital ecosystem
Leadership for sustainability
Disruptive technologies for digital business
Business Performance Analysis & Emerging Techs
Module 4 Business Transformation
Analytics from Business and Industry Perspective & Customer Analytics - 5 ECTS:
Social and economical context for Big Data
Business strategy and Big Data Big
Data infraestructures and componentes in business context
From Big Data to Business Analytics
Technology map and systems
Data Strategy & Data Análisis
Reporting & Dashboards
Google Analytics
Transforming and competing from operations - 5 ECTS:
Descriptive, predictive and prescriptive analytics
Transforming supply chain
Robotics & process automation
Artificial Intelligence for operations
Demand forecasting
Module 5 Entrepreneurship
Project Management in the digital world: landing strategies - 5 ECTS:
Digital Business & Innovation
Agile Project Management - PRINCE2 y SCRUM
Growth Hacking
Design Thinking
Module 6 Final Master Thesis
Final Master Thesis - 15 ECTS:
Business proposal. The project.
Feasibility: technical, commercial and finantial.
Strategy and planning.
Global Executive MBA in English.
To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.
