Temario
Objetivos
- Know the theoretical foundations that explain the different cultural perceptions of the world, the relationships between people, time and the environment.
- Understand how these different perceptions affect the field of "International Business", "international relations", etc. and seriously affect business results.
- acquire the necessary intercultural competencies to interact in a multinational environment successfully.
- Learn to convey those skills through different training strategies and techniques.
- Learn to correctly interpret the signals and how to interact with people and groups from different cultural contexts.
- Know the current situation of the cross-cultural management and communication" industry.
- Know how intercultural communication consultants interact with various "stakeholders" (corporations, institutions, "partners", etc.)
- Examine the latest training techniques and cross-cultural learning resources available.
- Learn to design a "cross-cultural training Programme".
- Have confidence and competence to develop a "cross-cultural training" to senior executives.
- Be able to successfully lead international projects with multicultural work groups.
- Discover how cultural factors affect the resorts of motivation from people and thus be able to draw maximum performance of multicultural teams.
- Understand how different cultural perceptions affect the design of international marketing campaigns.
- Learn to promote, evaluate and identify the ROI from "cross-cultural training."
- Explore the importance of intercultural communication in the world of "coaching."
- Acquire intercultural leadership skills.
- Know the peculiarities affecting the work of virtual teams and how to get the best possible performance.
- Be able to solve the difficulties experienced by expatriates for its cultural adaptation and know the details of the relocation of the world executives of large corporations.
- Apply intercultural competence as a critical success factor for international negotiations.
- Know the conflicts that can arise from the interaction of different cultures and learn the most modern techniques of mediation and conflict resolution.
- Learn first hand the cultural peculiarities of countries like China, India, Brazil, Russia, USA which affect the way business is done with people / companies from these countries.
Requisitos de acceso
Proficiency in English / Bachelor',s degree
Temario
INTRODUCTION TO CROSS CULTURAL MANAGEMENT
- A history of the field of Intercultural Communication.
- Foundations of Intercultural Communication: Three paradigms.
- Introduction to Intercultural Communication and Management.
- Organizational designs across cultures through the lens of the three paradigms.
- Overview of the cross-cultural field international network, relevant organizations and institutions.
- Cross-cultural consulting companies. Structure and operating system.
- The trainer figure from the inside out.
- Cross-cultural Training. Different types, structure and elements.
CROSS CULTURAL MANAGEMENT THEORIES
- What is Culture? Overview about theoretical approaches
- Introduction to different culture models and concepts
- Conceptualizing Intercultural Competence: Definitions, models and the question of measurement
- Hall: Holistic model
- Hofstede: Cultural Dimensions
- Trompenaars: Dilemma
- Alexander Thomas: Kulturstandards
- Cross Cultural Communication: models and approaches
- Cross Cultural Management
- Diversity Management
- Online ressources and tools
- Politeness and Face concepts
- Culture shock and Re-entry shock: theories and models
- Stereotypes and prejudices: Theories and approaches
- Experimental Workshop on: "Translating" theory into praxis
DOING BUSINESS ACROSS CULTURES
- Global environment of business.
- Growth strategies: why companies do business across nations.
- Foreign market selection.
- Foreign operation methods.
- Designing international structures.
- Polycentric, ethnocentric and geocentric strategic approaches.
- Foreign subsidiary strategy: local managers versus expatriates
- Managing knowledge in multinational companies
INTERNATIONAL PROJECT MANAGEMENT
- International Projects analysis and definition
- Project Planning: Timing and Costs in a global context
- Developing a Project Plan and scheduling Resources
- Risk Management in international settings
- Project Execution, monitoring and closure
- The sociocultural side of international projects
- Being an effective Project Manager across cultures
MARKETING ACROSS CULTURES
- the cultural variables in international marketing
- the integration of local consumption in a global marketing environment
- marketing decisions for the intercultural environment
- intercultural marketing communications
TECHNIQUES AND TOOLS IN CROSS CULTURAL TRAINING
- The role of a trainer and a co-trainer. Observe and adapt to the group needs
- The importance of debriefing and the meta level
- The right use of the appropriate materials
- How, when and with whom do we use our tools?
- Role plays
- Critical incidents
- Videos
- Simulations
- Self-reflective activities
- Perception and slef-awareness
- Active listening
- On-line Tools
- Profiles and assessments
- Feed-back and evaluation techniques for different cultures
CROSS CULTURAL TRAINING DESIGN
- Design accurate needs assessment and program evaluations, effective programs and engaging methods
- Designing excellent proposals. Structure and content
- Training logistics
- General structure of a training program. Phases, elements, co-training
- Meeting the participants requirements
CROSS CULTURAL COACHING
- What is Coaching. Historical evolution and current perspectives.
- Global leadership development and professional coaching.
- The Coaching process. Tools and approaches.
- Assessments and goal-setting. How to discern accurately the client',s real strengths, needs, and potential.
- Measures of progress. Ongoing feedback.
- Self-awareness and how it impacts our coaching practice.
- Most valuable methodology and techniques for cross-cultural management.
- The finest contributions and biggest mistakes of the cross-cultural coach.
- Coaching international managers. Expectations and challenges.
- Coaching international teams. Matrixes and other organizational structures.
- In-class practice based on real-life coaching situations in international companies.
- Typical coaching topics: decision making, relationship building, hierarchy and time management across borders.
- The future of Cultural Coaching.
MANAGING VIRTUAL GLOBAL TEAMS
- Effectively launch, implement, and maintain successful virtual teams
- The basic high performing virtual team principles
- Identify the area of opportunity for improving cooperation and communication in a global team
- Solutions to all key challenges that international virtual teams, groups, and networks face
- Trust building at a distance in a global team
- Managing and leading virtual teams
- Key factors for effective cross-cultural meetings
- The skills, tools and technologies necessary for creating a successful virtual team
INTERNATIONAL ASSIGNMENTS
- What is an international assignment? The expat figure.
- Rewards and challenges of international assignees, both professionally and personally
- Right expectations and actively building the required knowledge, skills, and mindset to be effective in your new environment
- Different types of trainings for different assignments-temporary, long-term, expatriation, repatriation, transpatriation
- International Assignment Training Design.
- The role of the trainer in the assignment process
- Explore the preferred ways of interacting, living, and working in the destination culture
- Plan to effectively manage the changes. Tools, techniques and resources.
CROSS CULTURAL NEGOTIATIONS
- Understand the impact cultural dimensions have at the negotiations table
- Apply the appropriate etiquette and protocols of a nation or culture so as to create trust and rapport
- Use appropriate cultural techniques for resolving possible conflict during a negotiation session
- Learn how to decode our cultural programming and understand how this could affect the negotiation
- Improve our cross-cultural skills to move the negotiations to closure
- Understand the differences in the dynamics, development and stages of the cross-cultural negotiation
- To enhance our knowledge about new business opportunities and challenges related to the similarities and differences that exist among different national cultures
CROSS CULTURAL CONFLICT RESOLUTION
- Act as a mediator in an effort to resolve cross-cultural conflicts within an organization
- Provide individuals with cultural competences and skills to foster collaboration in international teams
- Experience the challenge of working in a multi-cultural team environment
- Identify cross-cultural misunderstandings and conflicts
- Work on communication, issues, and relationships among team members to produce a harmonious, cooperative and productive working environment, with real life examples
- Develop different solutions for different culturally influenced mindsets
- Understand different ways of conveying and interpreting messages. Better communication helps solve conflicts.
COUNTRY SPECIFIC TRAINING
China
United States
Brazil
India
Russia
INTERNSHIP OR FINAL PROJECT
