The MBA program approach in various business-related subjects, as develop executive and leadership skills, beside the possibility to gain practical job experience thanks to our internship program, in order to succeed at executive level. It focuses on the practical aspects of global markets to teach students the skills applicable to international marketing and global management in the companies.
At INSA International Business School we believe in excellence. Our aim is to teach professionals as a future leaders that can solve any challenge in their day to day strategies and executions. That’s why we have the best professionals on our Teaching Stuff.
a) Graduates and professionals who wish to expand their employment horizons.
b) Experienced professionals who want to take on new tasks and responsibilities.
c) Companies seeking staff training.
d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.
Teach the ethical principles applicable to business reality.
Provide the student understand the functioning of the world of enterprise and mechanisms governing global markets.
Learn the best tools, knowledge and abilities in order to succeed at executive level.
Syllabus
1. Company Policy and General management Strategy.
2. Strategies and Policies in the Marketing Management.
3. Economic Control and Optimization of results.
4. Commercial Management Organization of Networks.
5. Management Skills: coaching, empowerment, leadership and organization.
6. Economic Analysis of Managerial Decisions.
7. Financial Management: management, strategy and creation of value.
8. Company Evaluation: mergers, procurement, joint ventures.
9. Globalization and Internationalization of Markets. Analysis.
10. Management Ethics and Social Corporate Responsibility.
11. Branding, the management of the value of a brand (Know-How).
12. Product Manager: design and implementation of the Policies and the Marketing Plan.
13. Sales Forecasts &ndash, Forecast &ndash, Forenet &ndash, (Expert Systems in Business Forecasts).
14. Products and Branding Positioning Strategy: Globalization, opening new markets.
15. Production Management, Quality, Logistics and distribution of the product.
16. Trade Fairs, Conventions, Congresses.
17. Customer Marketing. Customer Loyalty Schemes. Control of new channels.
18. Marketing in industrial companies and services.
19. Application of Marketing 2.0 in the company.
20. Optimization of product margins. Pricing policy and profits maximization.
21. The social issues: cooperation and resolution of labour conflicts.
22. Judicial and Fiscal Treatment of Managerial Activities.
23. Technological Innovation in Companies. Managing global Know-How.
24. Balance Scorecard: design of management strategies.
25. Final Project: Strategic Business Plan
The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination.
Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in International MBA of INSA Business, Marketing & Communication School.
a) Graduates and professionals who wish to expand their employment horizons.
b) Experienced professionals who want to take on new tasks and responsibilities.
c) Companies seeking staff training.
d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.
Información Adicional
Dates & Timetable:
Duration one academic year
Timetable: Lunes a Jueves de 19:00 a 22:00
Possibility of financing
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