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The Master in Digital Marketing is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.
On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).
Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.
The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.
Module 1
Foundations of Online Marketing and Electronic Commerce
Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS
Introduction to Electronic Commerce - 5 ECTS
Module 2
Online Marketing Planning
Search Engine Marketing and Advertising - 5 ECTS
Results Marketing - 5 ECTS
Social Media Marketing - 5 ECTS
Module 3
Design and Development of an Electronic Commerce Site
Design of a Virtual Store - 5 ECTS
Customer Management, Logistics and Regulations - 5 ECTS
Module 4
Organizational Effectiveness
Leadership, Team Building and Coaching - 5 ECTS
Employee Wellbeing, Change Management and Health Organizations - 5 ECTS
Módulo 5
Minor
Minor - 10 ECTS
Módulo 6
Master´s Thesis
Master´s Thesis- 15 ECTS
Master in Digital Marketing
To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.
Minimum of 2 years of professional experience to access the master.
A bachelor degree is required to access the master
An English certificate (specific English requirements available from your enrolment officer)
Información Adicional
Salidas profesionales
Otros cursos
