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The Master in Digital Marketing & E-commerce at EAE Business School Madrid provides professionals in the area of marketing, sales or operations with the necessary knowledge and skills to integrate new channels, media and languages into the commercial and customer relationship strategy Whether it is a traditional business looking to develop and support a more efficient marketing channel in lead generation and customer management, or a business conceived exclusively for the sale of products and services online.
This master's degree specializes in training in direction and management of marketing and commerce in digital environments, offering the opportunity to comprehensively address all the strategic and operational aspects necessary to design and manage plans in these environments.
The focus of the program is highly practical and clearly oriented towards the professional field.
Why choose the Master in Digital Marketing & E-commerce at EAE Madrid?
Digital Tools: You will gain specialized knowledge on CRM, Inbound Marketing, Social Media Ad Campaigns, Email Sending, E-Commerce Creation, App Development, Affiliate Marketing, Influencer Collaboration, and Programmatic Advertising.
Certifications: The master will prepare you specifically to obtain the Google Ads and Google Analytics certifications (issued by Google).
New trends: You will study content related to models based on Artificial Intelligence and Machine Learning (Machine Learning), Metaverses, immersive technologies (VR virtual reality, AR augmented reality, MR mixed reality), collaborative economies, marketing automation, Blockchain, and more.
Renowned partners: EAE Business School Madrid is an educational institution associated with the main marketing entities in Spain, such as the Spanish Marketing Association (AME) and the Spanish Association of Digital Economy (ADIGITAL)
The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.
ONLINE STRATEGIES
Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.
CONSUMER MOBILITY
Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.
DIGITAL PLANNING
Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.
MEASURING, ANALYSIS AND OPTIMIZATION
Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.
ELECTRONIC COMMERCE
Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.
E-LOGISTICS
Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.
MODULE 1: Fundamentals of Marketing and Digital Communication
Introduction to the digital environment and axes of online marketing and communication – 6 ECTS
MODULE 2: Digital marketing planning
Search engine marketing and advertising – 6 ECTS
Performance Marketing – 6 ECTS
Social Media Marketing – 6 ECTS
MODULE 3: Web design and virtual store
Web design, usability and virtual store – 6 ECTS
Customer management, logistics and regulations – 6 ECTS
MODULE 4: Online Business Project and Indicators
Analysis of results – 6 ECTS
Online business plan – 6 ECTS
Final Master's Project – 12 ECTS
Master in Digital Marketing
To be able to enter this program, it is recommended to have a higher degree, preferably in the areas of Marketing, Advertising or Communication, although it is not limited to any particular area of knowledge. In addition, having more than two years of professional experience is positively valued in the business field.
Información Adicional
Metodología:
Flexible Start Date
Nuestra metodología innovadora y flexible nos permite ofrecer a alumnos internacionales un sistema de incorporación continua de varias etapas para que puedan incorporarse a las clases presenciales posterior al comienzo oficial del programa sin problemas. Para la convocatoria de Mayo 2021 ofrecemos cuatro etapas/fechas para el on-boarding de los alumnos a las clases presenciales. Solicita información sobre tu programa de interés y uno de nuestros asesores te informará sobre las fechas de incorporación que tenemos previstas.
Career Opportunities
Rankings EAE
Cuando haces una importante inversión en tus estudios, necesitas garantías. El prestigio de EAE está acreditado por algunos de los más importantes rankings nacionales e internacionales.
EAE, 2ª escuela de negocios más prestigiosa de España según el ranking Merco 2019 ( MERCO 2019)
EAE Masters, entre los mejores de España según el ranking de los 250 Másters que realiza El Mundo 2019
EAE Business School entre las 50 mejores empresas para trabajar, según Forbes
International Rankings
EAE, entre las 20 mejores escuelas de negocio europeas BLOOMBERG BUSINESSWEEK'S 2019-20
Máster en Dirección de Marketing en el top 50 mundial QS WORLD UNIVERSITY RANKING 2020
EAE Masters entre los mejores en su sector QS GLOBAL MASTERS 2020
EAE MBA, entre los 40 mejores global MBA de Europa QS GLOBAL MBA RANKINGS 2020
EAE ocupa la posición 22 de las mejores escuelas de negocios del mundo AMÉRICA ECONOMÍA 2019
11 EAE Masters entre los mejores del mundo en sus respectivas áreas EDUNIVERSAL BEST MASTERS & MBA RANKING 2019
Global Executive MBA de EAE, entre los 45 mejores del mundo CNN EXPANSIÓN 2019
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