The Master in International Trade & Business (MITB) is designed to give participants a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms' competitive responses, and how the world is interconnected.
An International Business focused course.
By completing the MITB you will be in a position to identify the motives and means of servicing foreign markets, address controversial issues in international trade & business, formulate your own international business plans, and appreciate the factors that drive performance in the global economy.
The MITB will equip you with the knowledge and skills necessary to master the complexity required for making decisions in a globalized business environment. It will also add to your breadth of understanding of how global firms operate, prepare you to conduct business in a global context, and embrace emerging issues in international trade and business.
1 UNDERSTANDING MARKETS
Strategic Management
Economics in Global Scenarios
ME & Globalization strategies
2 IDENTIFYING AND COMMUNICATING VALUE IN INTERNATIONAL CONTEXTS
Marketing Mix
Market Research
Culture, Values & Ethics of Organizations
3 INTERNATIONAL OPERATIONS TO DELIVER VALUE (can be done in Shanghai)
International Business Management
International Finances
The Globalization of Transports and Communications
4 DIGITAL BUSINESS & FOREIGN TRADE (can be done in Shanghai)
Digital Business.
Internet & International Business.
5 PROFESSIONAL SKILLS DEVELOPMENT
Team Building
Empowering Creative Thinking
Developing Effective Managers
6 OPTIONAL AT THE END OF THE COURSE
International Business Plan
International Marketing Plan + Semester abroad
International Marketing Plan + 6 months internship /Project in a company
Plan de negocios.
Plan de marketing + un semestre en el extranjero en un campus con correspondencia ESIC para completar la formación.
Plan de marketing + 6 meses de prácticas.
An International Business focused course.
Información Adicional
METHODOLOGICAL CRITERIA
The aim is to create a virtuous cycle of action-feedback-analysis-action for students on the courses.
The strategy is based on the following three principles:
Individualized training in small groups (usually no larger than 30).
Projects in different teams throughout the course, resolving complex management challenges.
Three options for completion of the course: